DIGITIAN Strategy © –  A disruptive strategy framework

We take an integrated approach in developing the DIGITIAN Strategy. In the age of digital generation, every company needs to take a fresh relook on their competitors, market shift, strategy alignment, shift in Customer’s preferences, process improvement, and disruptive trends in the industry. To make a holistic strategic intervention to increase ROI, we base our Strategy Development concepts on Five pillars: Organisation Health, Winning Value Proposition, Operational Excellence,  Financial Value Creation,  Customer Experience

• Organisational Health : 

We commence our strategy intervention exercise from the critical study of the organisation Health across the areas of Governance, Values, Employee Morale, Organisation Culture, Brand Value & Marketing skills,  Work Environment, Process Automation, Productivity levels, Sales Effectiveness, Management Information System,  Market intelligence, Business Intelligence, Innovation practices, Outsourced Processes, Supply Chain Management, Technology Adoptability, M&A Capability, Risk Management Practices, Motivation & Retention Practices, Consequence Management, Succession planning, Training & Talent Management. This gives the Team and the Management the broad view of the areas where the management is doing great and need to sustain the same, areas where immediate interventions are required and areas where some tweaking is required to achieve the industry benchmark.

Winning Value Proposition: The focus is placed on important market segments and potentially profitable business segments. Business operations that destroy value will be closed or divested. Using our approach called Wining Value Proposition for each product/service line, we optimize such value drivers, and bring the market offerings into alignment with the strategy. This is a very key driver as it is the core proposition for which an organisation exists and it will determine whether the organisation growth is sustainable;

• Operational excellence:

In the age of DIGITIAN the process needs to be lean, productive and cost effective. We use our model Process Oriented Architecture© in order to redesign the process to achieve the excellence. In particular, this work is aimed at simplifying production designs and increasing efficiency and effectiveness by applying such methodologies as LEAN and Six Sigma. In addition, to achieving optimisation of Just in time procurement and the supply chain management.

• Financial Value Creation

The main purpose of an advanced strategy is to create Financial Value for the firm. We implement Economic Value Addition (EVA) framework. The main focus is to determine the main denominator of the performance which varies from industry, say  for Banking Industry it could be Profit per Customer or  Profit Per employee; for Hotel Industry, it may be Occupancy rate, GOP per room night sold etc, The  entire business and operational drive may come from the right kind  of KPI for a particular Industry in a particular country. We bring that  kind of granular value to the strategy formulation.

• Customer Experience (Cx)

In a digital  world given the virtual connectivity, social media, information abundance  will make the customers more aware of the marketplace. They will be more vocal, critical of experience failure, less loyal, and also more selective.  Hence the Customer Experience will be always a differentiator. We place utmost importance on each facets of creating customer experience at each touch points level with the Customers during the strategy formulation period. Please refer to our Customer Experience Section.